A Story Rooted in the Ice Age
Fifteen thousand years ago, wolves discovered something remarkable. Stress hormones kept them at a distance from humans. Humans were powerful, and this fear was essential for survival. However, in some wolves, these hormones were present at lower levels. These wolves made an extraordinary discovery—they learned to domesticate humans!
Let humans hunt—do not threaten them.
As food resources declined during the Ice Age, wolves faced a critical choice. Their species stood on the brink of extinction. Those with lower stress responses realized they could approach humans. Their shared instinct guided them: “Let humans hunt. Do not threaten them. They will allow you to scavenge their remains. You will feed more regularly, reproduce more successfully, and pass on your temperament to future generations.”
This calm approach led to mutual cooperation. Thousands of years have passed since the first collaboration between wolves and humans. Over time, wolves evolved into a very different species—the dog.
Those who form bonds survive.
In that era, the idea that “those who form bonds survive” was vital for both humans and wolves. For wolves, it meant access to food and the continuation of their lineage. For humans, it meant cleaner surroundings and protection from other predators. A perfect partnership. Over time, this cooperation evolved further—favoring traits like approachability and charm. The more endearing they were, the more they were preferred. What began as cooperation eventually transformed into a deep companionship.
With climate change, humans entered a new phase—settled life. Villages emerged, and dogs took on roles in guarding these settlements and, later, protecting livestock. Humans, in turn, fed the dogs that protected them, assisted in hunting, and carried loads.
For centuries, humans fed dogs with foods similar—or identical—to what they consumed in the wild. Over time, this similarity diminished. The shift to a settled lifestyle brought new dietary habits, which also altered what was available to dogs
Yet their instincts never changed.
Although dogs adapted to the foods provided by humans over time, their instincts still drive them toward the types of nutrition found in nature. Pro Performance dog food is developed in alignment with this fundamental truth. Inspired by their ancestral roots, our ultra-premium formulas combine ingredients that match their instinctive dietary needs. As dogs evolved from wolves, their metabolism changed very little—our formulations are designed to support this biological continuity with balanced nutrition.
Our entire product range is built on complete and balanced nutrition. Each formula takes into account the differences between breeds. As a result, we have developed distinct product lines tailored for small, medium, and large breeds. Additionally, we offer specialized solutions based on weight management, skin sensitivity, and life stage. Today, we proudly support the health and wellbeing of pets not only in Türkiye, but across many countries worldwide.